Campaigns

For companies that have campaigns or projects requiring individual, perhaps short lived bursts to involve the maximum number of customers, Rapport is the answer. The communities can easily be configured in line with marketing objectives and skinned to attract your target demographic. Once the campaign is over and the community is disabled, the data is still accessible for reporting and you can re-use any content your customers have created.

Ideal for advertising, media and events companies and any company that has multiple events or launches where individual communities are required.

Please contact us for more information.

Retail

Consumers with a common interest can come together in a community space where your brand is the focal point.

• provides a platform where like-minded customers can interact and exchange experiences, photos and advice, making your brand the benchmark
• updates customers with the latest news and events
• provides an interactive platform for staff to offer relevant advice and advise suitable products to purchase, elevating your staff from sales person to ‘Expert’
• encourages continuous repeat visits to your site to absorb and create content
• enables customers to upload video and create blogs
• increases both the frequency with which people visit your site and the relevance these visits have to them
• allows you to send targeted messages specifically to those customers who match your required demographic
• lets your customers virally promote your brand for you
• provides you with valuable marketing data and allows for easy feedback about products
• gives you a space to immediately address any merchandise or delivery issues to keep your customers happy

Rapport Retail contains the key components of a social networking system such as user profiles, photo albums, audio and video, event management, blogs, forums, news feed/email updates and user messaging, as well as back-end features such as user reporting, profile question management, pop-up survey questions, targeted user messaging and an integrated banner ad delivery system.

Please contact us for more information.

Bars & Clubs

Nothing beats the sense of walking into a bar and being completely in your element.

As well as providing you with vital marketing information and giving you a significantly greater chance of promoting your events than newsletters, Rapport also gives you the opportunity to identify the social peers amongst your customers and actively encourage them to attend events, resulting in a bigger attendance for your venue.

Your events can be sorted as up & coming and recent, with images, text, sound, video, comments section, photo upload, friend invite, bookmarking, rating and attendance opt in.

Customers can check out the profiles of who will be there on the night. They can put names to faces and make easy introductions, so will feel relaxed and excited before they’ve even arrived. The comments, profiles and photo albums from your existing customers effectively do the selling for you. A "Get Together" function makes it easy for your customers to arrange meet ups at your venue. They can enjoy group conversations or alert multiple friends to an event.

They can leave feedback about events and feel they have been heard, as well as reading public comments from other members about up and coming events. As your venue will have a ‘face’ they can communicate with staff in a more personal way and feel included. They can view photos of events and bookmark photo albums, as well as creating their own private or public albums of when they were at your venue.

The integrated advertising module means you can generate an additional revenue stream.

Please contact us for more information.

Multiple Communities

If you have multiple brands or products and you want to cross-promote, you can create communities for each one (eg a company with several bars) but still give customers the option to belong to the other communities and find out about them.

Please contact us for more information.

Education

Any educational group, whether schools, colleges, study groups or open learning courses can benefit from running its own dedicated community. Through creating a space where students and faculty can interact, the experience can be maximised for all.

Students

For example, you could create teams relevant to different subjects or projects, provide relevant resources / inspirational pieces / practice exams (in the form of documents, video, photos, podcasts, wikis, forums) and have accessible ‘mentors’. Class discussions can take place at any time though forums and wikis and students can post relevant information they have found to the project. They can even make closed teams for private group work.

Staff

Staff can use Rapport as a means of interacting with their students, and posting relevant information in specific places; as well managing internal matters, particularly if a large group of faculty members are involved – a wiki is a good means of keeping track of progression rather than sifting through endless emails. Teams can be created for different projects or issues, with members involved easily able to participate and contact each other. Everything is clearly documented and accessible and external contact information can be added, as well as any information relating to contractors. Last minute notes can be added with the reassurance it won’t be left to one person to find an email. It is a great tool for brainstorming and meetings as well as organising.

Open Learning

Rapport removes some of the barriers of studying from home by offering a virtual space to users where they can interact and experience the learning environment from home. Rapport achieves this by:

• enabling students to easily interact with other students and tutors
• allowing you to upload photos and videos of course material and previous student's work
• a Get Together feature that enables students to arrange meet ups with students in their area or study buddies
• making the college staff and tutors more accessible by giving a 'persona' to your course site
• delivering targeted interactive event information, where students can comment, see who’s going and forward to a friend, meaning you can easily up-sell new courses
• providing personalised newsfeeds that can be accessed by a student from anywhere

Rapport Open Learning is a way for you to create multiple touch-points with your customers for marketing purposes, while at the same time allowing the students to come together in an online community where they can feel like they are on campus from anywhere in the world.

Please contact us for more information.

Health & Fitness

Through Rapport you will be able to improve your online communication with members and increase both the frequency with which they visit your site and the relevance these visits have to them. Benefits include:

• improving the reception of your marketing messages online
• creating a sense of community whilst encouraging fitness to be a central part of your members lifestyle
• encouraging continuous repeat visits to your site to absorb and create content
• the ability to send targeted messages specifically to those members who match your required demographic
• the ability to deliver targeted advertising using the integrated advertising module
• allowing Personal Trainers to more easily communicate with potential clients
• keeping members informed of the numerous events held by you or your advertising partners
• using familiar social networking techniques to allow members to easily interact and access the information relevant to them
• allowing customers to filter information from chosen locations
• giving a persona to your brand so that customers feel they are communicating with real people who have an active interest in their personal goals

Weight Loss

Rapport has also been packaged for companies promoting weight loss. Benefits include:

• a support network for members, where they can encourage each other, share experiences and post tips
• multiple and frequent touch points to help with customer retention and ensure they stay motivated
• a platform for experts to give advice and motivation, giving a persona to the brand which provides the personal touch and encourages customers to get in touch rather than quit
• joining offers can be easily forwarded to members’ friends
• special groups can be created, such as a men’s group, to reduce barriers to entry
• you can easily gather relevant marketing information

Please contact us for more information.

Tourism

A branded community can provide great benefits to a tourism board, visitors centre or convention bureau. The familiarity of a social networking site makes it easy for potential visitors to feel comfortable, ask questions and explore your region online. Through allowing interaction between the visitors you increase the sense of excitement about your location as well as the amount of up to date, relevant information you provide.

Rapport can provide a place where people thinking of or planning to visit your area can talk about the best places to stay, where to eat and what to do; where hoteliers and restaurateurs can showcase themselves to visitors and where service providers and tour operators can talk directly to potential customers. Benefits include:

• smaller tourism operators will have a powerful web presence under your banner and you’ll be able to connect with a wider global audience.
• tourists will have the opportunity to communicate directly with service providers & discover other attractions they may not have previously considered.
• A dedicated community that’s a hub of all of the relevant content featured on external sites such as YouTube, Flickr and Facebook.
• people planning to attend an event (perhaps a wedding or conference) will have a place to can organise and inform their guests, adding their own content such as hotel details, directions and maps. This not only makes it easier for people to manage the events they're holding, but allows you to retain the contact details of their guests to market to them in the future.

Please contact us for more information.

Author Fan Site

Rapport can be used to effectively promote authors, where the author can promote his work through sound & video, images and text, create a blog and answer messages. Fans can post messages and create forum questions.

Book Clubs

Reading groups can be created around the authors and genres you publish, allowing you to cross-promote to your readers.

Story-verse

Rapport Story Verse has been designed for publishing houses to immerse fans into the experience of their favourite book’s Story Verse, where they can create their own fan fiction, personal forums and fan art. You could even create character driven avatars for members, and have a points system, where fans reward each other points for content created or number of friends made (thereby virally promoting the site and ensuring fresh content), and their status changes (eg, student wizard progression to auror).

As well as generating enormous excitement for upcoming releases, you will be able to collect valuable marketing data, up-sell other titles, run competitions and have immediate access to your customers. The excitement generated from such a dedicated space allows fans to become part of this world and promote it to all of their friends.

The social networking functionality used includes user profiles, photo albums, audio and video, blogs, forums, mini-surveys, news feed/email updates and user messaging, as well as back-end features such as user reporting, profile question management, pop-up survey questions, targeted user messaging and an integrated banner ad delivery system. Additional features can be included.

Please contact us for more information.