CogDev's Rapport - About Rapport

About Rapport

The ProductMeet Your CustomersOwnership

The Product

Rapport is a tailored community management platform specially designed for businesses. It allows you to quickly and easily create your own online community and can be easily deployed in line with marketing objectives.

Because Rapport is a white label product that is easily customised to suit your needs and branding, it has already been UA tested and can be quickly deployed. It also conveniently sits alongside your existing website, without interfering with it, so you don’t have the cost and inconvenience of altering your existing site.

"Rapport utilises tried and tested social networking techniques to allow you to create multiple touch points with your customers with next to no effort. This means that instead of spending endless time and money chasing feedback, you can instead focus on growing your brand; the very people you want to sell it to naturally steering you in the most profitable direction."

Meet Your Customers

Unlike existing social networking sites where your voice is one among many, Rapport makes your brand the focus of the communities attention.

Using familiar methods of virtual interaction, your customers become quickly engaged with the community and automatically begin to spread your marketing messages for you as your brand gains more importance to their lifestyle or interests. You will be able to learn about your customers habits and needs because your company is seen as more ‘human’, rather than a faceless brand. It becomes easy to interact and please your customers as you gain a greater understanding of them.

You’ll be able to effectively generate excitement about new product releases and even get your customers involved in reviewing or testing them out. And, because everyone is a part of the community, there is more forgiveness when your company does face a hurdle, particularly as you can address your customers immediately with maximum impact. Customers can even log in to your community through their Facebook or Twitter accounts, making it even easier to participate.

"Rapport gives you the opportunity to share your vision with your customers; to show them what values your company has and what plans you have for the future. In short, you go from being an untouchable brand name to a living, breathing organism, full of promise and excitement; and the customers get to be a part of this process! You end up with loyal, satisfied customers who can take you in profitable directions you perhaps hadn’t before considered."

Ownership

Crucially, building your online community with Rapport rather than on a third party website gives you ownership of, and access to, all customer information, as well as allowing you to determine your own terms and conditions. Our reporting feature enables you to compile reports on your customers and set mini surveys to allow for good targeted marketing and any sponsorship you may wish to secure.

Rapport offers many well thought out features for both your staff and customers, works across single or multiple brands, and offers an advertising platform that allows you to promote your sponsors and generate additional revenue.

"By owning your customer data, you are growing your own brand instead of somebody else’s. Customer data is crucial to a business, as are a company’s terms and conditions. You wouldn’t just hand over your market research or collated customer data to somebody else; this is the same thing. An online community must not be thought of as simply a fun space for customers to interact; used properly it is a powerful marketing and promotional tool that can have a direct positive impact on revenue and sales and must be considered as such."