People Talk

Rapport is a community management platform for businesses. It allows you to create and own a highly customised branded community. This means you can actively retain your existing customers whilst easily and cost effectively attracting new ones.

By providing a space for your customers to build relationships with your company, brand ambassadors and each other, it increases the frequency with which they visit your site and the relevance these visits have to them. Rapport can be used to promote your brand as a whole or can be deployed as targeted campaigns.

Stay Ahead

The email newsletters you send to your customers are based on the traditional ‘broadcast’ model of old media; you are sending out messages that may or may not be received and your customers have no opportunity to respond or engage further. Even the best intentioned customer can easily forget to read that all important newsletter.

Rapport allows you to stay ahead of your competitors by utilising the social networking techniques that are second nature to your customers. It brings your brand to the forefront of their attention and creates in them a desire to both virally promote your brand and actively seek out your marketing messages.

Peace of Mind

As Social networking is now a widespread means of interacting in both the private and business spheres, customers are increasingly demanding brand transparency and personal input. Rapport enables this through allowing you to build stronger ties with your customers, market to them effectively, learn about their needs and habits, and predict and resolve a potential PR crisis. It can even eliminate the need for customer help lines.